Ensuring that your NDIS business remains sustainable in the long term goes beyond professional and reliable service delivery: it requires a robust marketing strategy. Here, we’ll delve into the key elements that will enhance your visibility and help you attract new NDIS clients so that you can continue to make a positive impact on the lives of Australians with disabilities for years to come. If you’re wondering how to find NDIS clients and continue to grow your business, read on.
The importance of marketing your NDIS business
Now that you’ve taken the steps to start your NDIS business, you’ll need to think about digital marketing for NDIS providers to ensure ongoing success. For an NDIS provider, marketing isn’t just about promoting your services: it will enable you to build brand awareness, establish trust between your business and your prospective clients, and effectively communicate your value.
By establishing and following a marketing strategy for your NDIS business, you’ll be able to foster lasting connections, optimise your service delivery, and learn more about the needs of your clients – all of which will give you a competitive edge in the NDIS sector.
How do I market my NDIS business?
There are several considerations to keep in mind when determining how best to market your NDIS services. Follow these steps to help craft a marketing strategy that works for your business.
1. Understand your target audience
Gaining an understanding of your ideal clients’ wants and needs will help you refine your service offering and articulate what sets your NDIS business apart. Do this by undertaking market research and utilising data from sources such as the NDIS Explore Data tool and ABS Census data, then ensuring your business has a point of difference that resonates with NDIS participants and their families.
You can also conduct surveys amongst current or former clients, which will provide you with valuable insights into what you could be doing differently to address participants’ needs better.
2. Build a strong online presence
Establishing your NDIS business’s online presence is a non-negotiable in today’s digital era. Create a professional, user-friendly and accessible website that’s optimised with relevant keywords and content, as this will help your business rank higher in search results and drive organic traffic to your website.
Ensure consistency in your messaging across all online touchpoints – from your website copy to your blog articles, to your social media channels and your email communications. Your branding and visual elements should also be clear, cohesive, and reflective of your business’s values.
3. Develop a content plan
To help you communicate your services, outcomes and achievements – and also connect with your audience – you’ll need to create a content plan. To do this, determine your objectives, such as increasing brand awareness, educating your audience or driving engagement, and then tailor your content to your ideal client’s needs.
For seamless implementation and to help you stick to a consistent schedule, set aside time each day, week or month to create and post your content.
4. Establish strategic partnerships
The NDIS sector is strengthened by businesses that provide complementary services. By collaborating with disability support organisations, healthcare professionals and community groups, you can create a network of partners that work together to help your clients. As a result, you’ll establish trust, which will swing open the doors to opportunities for new clients to utilise your services.
You can also team up with other NDIS businesses whose services fall outside of your offering, along with support coordinators and local councils, to generate additional word-of-mouth referrals.
5. Consider paid advertising
As you grow your business, consider looking into paid advertising. This can be a powerful tool to boost visibility, reach a broader audience and drive specific outcomes. You can use paid advertising to help your business stand out, promote certain services or target specific demographics.
Ensure you have valuable content to showcase so that when potential clients see your ads, they want to learn more about your business and how it can help them.
Types of content to prioritise in your NDIS marketing strategy
In marketing your NDIS business, you will need to create a range of content types in order to maximise your reach and effectively communicate your value. Each content type plays a unique role in the overall marketing of an NDIS business and contributes to creating a well-rounded strategy that resonates with your target audience. Content types you may choose to focus on in your NDIS business include:
Blog posts
Blog posts serve as valuable educational resources for NDIS participants and their families, as they provide information on various topics in long form. They should answer frequently asked questions, offer insights, and share important updates. Blogs are also beneficial for SEO, as they improve your website’s search engine visibility.
Email newsletters
Email newsletters enable direct communications with clients, families and stakeholders and should be used to provide updates with regard to services, events and changes in the NDIS landscape. Regular newsletters help maintain your business’ connection with your audience and foster engagement.
Videos
Videos can be a more engaging and accessible way to communicate information and are particularly effective in demonstrating services, sharing success stories and providing guidance. They can also be used as a storytelling medium, helping potential clients and their families connect with your NDIS business’ mission and values.
Infographics
The NDIS often releases complex reports, and infographics are an excellent way to distil this information and make it easier for your audience to understand. They can include statistics, processes or key facts and offer a quick and visually appealing way to present complex information that prioritises accessibility.
Client testimonials and case studies
Testimonials and case studies provide authentic insights into your current and past clients’ experiences with your business, which helps to build trust and credibility. Personal stories also showcase the real-world impact of NDIS services, helping prospective clients understand and visualise the potential benefits for themselves or their loved ones.
Set up your NDIS business for marketing success.
In the NDIS community, Australians with disabilities and their families are always looking for service providers who truly care. By adjusting the above steps to suit your needs, understanding the types of content you should create, and rolling out your marketing strategy, you’ll be well-placed to promote your services, grow your business and make a difference in the lives of NDIS participants well into the future.
